Goody Cookies
Goody is a Canadian company that sells sweet and healthy snacks for kids. All of their goods are organic, gluten-free, and allergen-free, making them an ideal choice for children with food allergies or intolerances.
This packaging is made to store a single pack of four chocolate chip cookies and was designed to be consumed by children aged 5-12. It is targeted towards parents from the middle to upper classes.
What makes Goody stand out is its healthy take on snacks to satisfy the sweet tooth of kids. To promote this quality, my design consisted of three main aspects: a warm and homey colour palette, organic shapes paired with a fun illustration, and food icons indicating allergen-free information.
The colour palette includes a light brown representing the base colour of the cookie, dark brown for the chocolate chips, and a warm light pink to bring out a friendly and approachable feel as not to make the browns too earthy and raw. The organic curvy shapes reflect the softness and texture of the cookies. The illustration of the young boy chef adds a touch of playfulness which can create a memory-like connection between a child and the character, just as we do with cereals (for example, the tiger from Frosted Flakes).
Other aspects of the design include the use of a cookie-like texture across the packaging to avoid the classic flat vector packaging and bubbly typography to enhance the product’s targeting towards children. Overall, my packaging design aimed to apply the current trend of the maximalist style by using a warm colour palette and engaging visuals.
First Draft and Character Sketch
