Cocktail Lounge
Welcome to Dionisno, where elegance intertwines with the intoxicating allure of the divine. Inspired by the Roman god Dionysus, the deity of revelry, indulgence, and the finer pleasures of life, our cocktail lounge offers an experience that transcends the ordinary. This is where smoke curls and dances through the air, where each drink is a crafted symphony of flavor, and where every moment invites you to surrender to the senses.
Project partner: Jennifer Mastromonaco
Jennifer and I collaborated on this project to create the brand identity for Dioniso. She designed the letterhead and envelope for the stationary items, the coasters, stickers, and cocktail mixer labels for promotional items, and posters for our guerrilla marketing.
Brand Consciousness
Dioniso, meaning Dionysus in Italian is a mocktail lounge that is Italian and Greek themed based. We chose Dioniso as the brand name due to how the Greek God Dionysis is the God of wine, but also the God of ecstasy and pleasure, which is really where we held our brand recognition at.
Project Brief
Over the course of an entire semester, my teammate and I learned the skills needed to create a brand. We learned how to curate a brand’s “personality,” raise brand awareness through marketing basics on advertising materials and consumer psychology. A large portion of our efforts were placed towards creating professional visuals and typography such as a logo, guidelines, stationary set, promotional items, and an ad campaign, all consistent within our brand recognition.
Colour Palette
The dark green references the vines that are often incorporated in Greek art depicting Dionysus. Dioniso’s dark green colour can also be interpreted as something that is environmentally sound, as green itself represents nature, health, and life.
Logo Process
In designing the logo, I aimed for something elegant, high end and eclectic. Here the oval submark was designed by Jennifer.
Logo Process
